Private-label repricer

Many brands on Bol.com use unique EAN codes, making them the exclusive sellers of their own product lines. In this scenario, competition on the product listing page is irrelevant, but price optimization remains crucial for margins, inventory management, and organic search rankings.

That is why we are introducing a new integration: a repricing solution that is not driven by competition, but entirely by performance and inventory data.

Concept
The integration automatically optimizes prices in real time based on:

• sales performance (conversion, sales velocity)

• inventory levels

• set KPIs (e.g., margin, turnover, revenue)

This shifts repricing from “following the competition” to “driving results.”

Value for users

• higher margins by intelligently responding to demand and scarcity

• better sales performance through data-driven price optimization

• Reduced risk of out-of-stock situations and loss of organic search rankings

• Less manual work and fewer errors

• Greater control and predictability in pricing

Example rules within the logic

• When inventory is high → lower the price to accelerate turnover

• When stock is low → increase price for better margin

• When stock is critically low → raise price to prevent out-of-stock

• If sales are low (e.g., no sales for 14 days) → temporarily lower the price to stimulate demand

Why this is relevant for Productflow
Current repricing solutions on the market are primarily focused on competition within the shopping block. For brand owners with exclusive products, this does not adequately reflect their reality.

This integration positions Productflow as a platform that:

• caters to a growing group of private label sellers

• goes beyond traditional repricing

• actively contributes to profit optimization rather than just price adjustment

In summary
A performance-driven repricer specifically for private-label products on Bol, focused on maximizing margins, achieving optimal inventory balance, and maintaining organic visibility.